We believe that getting straight teeth and a great smile should be as short as possible and as comfortable as possible. That is our mission. We believe that our patients, parents and families, dentists, dental hygienists, and dental assistants believe the same.
We use this mission to guide our decisions in everything we do in the office. Now what do we mean in this mission? I want to look at the different parts of our mission and discuss what we mean by them. I will be talking a lot more about these things in the future. But briefly for now:
1. Straight teeth are well aligned with no crowding or spaces, with a good fit of the upper and lower teeth.
2. A great smile is one that fits the face beautifully. It is nice and wide, is youthful, and supports the lips.
3. Orthodontic treatment should not take any more time than necessary. We are not in a hurry like a racehorse. But we are trying to straighten the teeth and achieve that great smile as efficiently as possible. This means that we want to start your treatment at the best time for your teeth and jaw growth. And it means that during your treatment we are doing as much as we can to move the teeth efficiently toward that great smile.
4. We also believe that orthodontic treatment should be as comfortable as possible. We want to minimize your discomfort and inconvenience. We want your treatment to proceed as smoothly as possible.
I hope this gives you a better idea of what we mean by our mission. I have chosen this mission because it was one that we - I and my staff - can be passionate about. It fires us up and inspires us. It makes it easier for us to make decisions for your treatment. We use this mission to guide us in everything we do. Everything is a balancing act and we cannot always maximize everything in a way we would like. But this mission gives us the target we are aiming for, with no doubts.
I am going to be talking about this a lot more in future posts. This mission is really in my mind all the time, and for all the posts.
This mission is our guiding star. It is why we come to work every day.
Facebook Badge
About Me
- Dr. John Campbell
- I was born and raised in Winnipeg. Dentistry is in my blood. My grandfather, Fred Campbell, owned and operated a dental lab in Winnipeg. My father, Dr. William Campbell, or Bill, was an orthodontist until he retired in 1989. I used to hang around the office and I caught the bug. I graduated from The University of Manitoba with my D.M.D. in 1981. I spent one year interning at The Children’s Hospital Dental Program. I decided to be an orthodontist like my father – he loved his job and that was good enough for me. I received my orthodontic education at the University of Manitoba Graduate Orthodontic Program I love technology. More than technology, I am interested in getting better – I want to improve the service we provide to our patients, parents and their dentists, because a healthy smile is a team effort. My goal and that of my staff is never to stop getting better. I have two wonderful children. My daughter Alex is in third year Engineering at the University of Manitoba and my son Reid is in his first year of University and interested in geology. I am very happy that both of my kids are excited about the possibilities for education and technology as I am.